It's been an eventful week at Change the Stigma as we've embarked on new adventures and celebrated exciting milestones within the cannabis community. From capturing the essence of family-owned dispensaries to forging partnerships with industry pioneers, our journey continues to unfold with each passing day.
This past Thursday, I had the pleasure of visiting Brownies Dispensary, nestled at 1686 Central Ave suite, Colonie, NY 12205. Spending four immersive hours recording transitional shots and getting acquainted with the team, I was struck by the passion and dedication of one of the owners, Mike. A twin brother who seized the challenges of 2020 to delve into the intricacies of business operations, Mike's family journeyed from a CBD store in Albany to obtaining the coveted license for a recreational cannabis market. Their monumental achievement of becoming the 50th store in the state is not just a testament to their perseverance but a beacon of hope for others navigating similar paths.
As I conversed with Mike, he revealed a surprising twist to their narrative – being filmed by Netflix. The prospect of their journey being showcased on such a global platform is both humbling and exhilarating, reinforcing our belief in the importance of amplifying their story beyond the confines of traditional media. I look forward to returning to Brownies Dispensary to delve deeper into Mike's personal journey and perhaps share a scoop of their favorite ice cream with his parents.
Among the array of offerings at Brownies, the Tyson-branded Knockout has been generating buzz, especially with the upcoming fight. It's heartening to witness the intersection of popular culture and cannabis advocacy, and we're eager to explore promotional opportunities surrounding this exciting collaboration.
In other news, Change the Stigma proudly welcomes three new collaborators this week. First, a thrilling collaboration with a skydiving company promises an exhilarating promotional event slated for May 4th. Additionally, I'm thrilled to announce the partnership with a dedicated paramedic colleague, whose unwavering support extends far beyond the cannabis industry. Last but certainly not least, our collaboration with New Roots Garden marks a significant milestone as they obtained their microlicense TODAY 3/22/2024 to produce cannabis within New York State. The prospect of documenting their journey, from groundbreaking to harvest, fills us with anticipation and excitement.
We're also thrilled to announce the release of our first video from Jay Street in Schenectady, NY. Available on our website, this video offers a glimpse into the rich tapestry of conversations and connections forged within the community. Moving forward, new videos will be exclusively premiered on our website one week before other social media platforms, so be sure to follow us across all channels to stay updated on our endeavors to Change the Stigma.
As we navigate the ever-evolving landscape of the cannabis industry, let us continue to embrace growth, celebrate milestones, and champion change. Together, we're rewriting the narrative and paving the way for a more inclusive and enlightened future.
Stay tuned for more updates and join us on this transformative journey as we strive to make a difference, one story at a time. Let's change the stigma together.